Yes, he released one of 2011’s best albums in Nostalgia, Ultra. But you know what’s arguably the best thing about Frank Ocean? Even when, as on this new Tumblr cut ‘Voodoo’, he’s on relatively forgettable form (let’s face it: the most memorable thing about this two minute track is the line about someone “having the whole wide world in her juicy fruit”), you could still listen to it all day.
You might not be paying attention half the time, but it’s rare to find vocal music as easy to just slip away to as Frank Ocean’s, and that it is a skill. A$AP Rocky’s mixtape, LIVELOVEA$AP had a similar thing going on, Spaceghostpurrp cameos aside. Maybe that’s been the secret to their success all along.
Stream: Frank Ocean – Voodoo