For a window of a few years in the latter half of the Noughties, MySpace was the pre-eminent site for streaming and sharing music, not to mention the social interface of choice for attention-grabbing teens everywhere.
In subsequent years, the ailing site has nudged itself closer towards the entertainment sector. MusicWeek report that MySpace’s parent company have now been putting out feelers with advertising agencies, with a view to relaunching the site by the end of the year. Specific Media (who bought the company for $35m with Justin Timberlake in 2011 from News Corp) claim that the rebrand is in its early stages, but is underway nonetheless.
Specific Media’s Rikki Webster said: “We’ve had a few exploratory conversations within the marketplace, but no formal pitch process is currently being undertaken. MySpace will look to roll out consumer-facing activity towards the end of this year, at which time we’ll most likely undertake a formal pitch, but nothing is happening at this time.” If they’re looking for a new brand ambassador, we’ve got a stand-out candidate in mind.