Young opens up in his new autobiography.
Earlier this year, the revered singer-songwriter registered various trademarks for his forthcoming music service, Pono.
According to Rolling Stone, Pono will release a line of portable players, a music-download service and digital-to-analog conversion technology that aim to preserve the sound of recording sessions. Young says that the service will help unite record companies with cloud storage “to save the sound of music.”
Young is looking to work with the Big Three record companies on digital conversion; Warner Music Group has already converted their library to high-resolution, 192kHz/24-bit sound. While it was originally reported that Neil Young was working with Steve Jobs before his death, Pono is expected to be a competitor to Apple’s iTunes.
“I have consistently reached out to try to assist Apple with true audio quality, and I have even shared my high-resolution masters with them,” Young writes in his new book, Waging Heavy Peace. He says that he conversed with Jobs about Pono, but Apple declined to comment.
Also in Waging Heavy Peace, Young comments on Kurt Cobain’s use of the lyrics “It’s better to burn out than to fade away” from Young’s ‘Hey Hey, My My (Into The Black)’ in his suicide note.
Via NME, Young writes that “When he died and left that note, it struck a deep chord inside of me. It fucked with me.” “I, coincidentally, had been trying to reach him. I wanted to talk to him. Tell him only to play when he felt like it,” he writes.
Waging Heavy Peace is out now. Neil Young And Crazy Horse will release Psychedelic Pill on October 29.