The latest UK pop It-girl throws a 90s-styled rave in a gun factory.
“We’d been heavily influenced by the world of Tumblr superstars and the quick click, pop-tastic world of the internet in my previous videos, so this time we decided to look elsewhere,” she writes. “We’d been watching a lot of grindhouse movies, mostly with strong female leads like The Pom Pom Girls and Coffy, and there seemed to be a bizarre cross over from that genre of cinema and today’s world of pop. Shooting the video in a gun factory seemed like the perfect grindhouse setting for a kick ass, girl power story, with super pretty girls swapping the bullets for lipstick. Cute!”
Instead, Charli XCX opted for a neon dance party in a gun factory. ‘You (Ha Ha Ha)’, based on a sample of Gold Panda’s ‘You’, is the first single off her upcoming (and eagerly anticipated) debut album.