Our money’s on Psy.
YouTube has announced the categories and nominations for its inaugural Music Awards show, which will be directed by Spike Jonze and broadcast from New York on November 3.
Musicians performing on the night will include M.I.A., Earl Sweatshirt, and Tyler, the Creator, who join previously announced acts Arcade Fire, Eminem, and Lady Gaga. The event will also feature performances from acts who found fame on YouTube, including violinist Lindsey Stirling and experimental video collective CDZA.
The six categories include Video of the Year, which will honour the videos with the most fan engagement, and Artist of the Year, based on the most watched, shared, liked, and subscribed to acts.
There’s also a Response of the Year category for the best fan remix, parody or response video, and a YouTube Phenomenon award that recognises the “phenomena that generated the most fan videos” – ‘Gangnam Style’ and ‘Harlem Shake’ both look like strong contenders there. [via Pitchfork; Billboard]
Here’s the full list of categories and nominations:
Video of the Year: Nominees represent the videos with the most fan engagement on YouTube over the last year.
Epic Rap Battles Of History – “Barack Obama vs Mitt Romney”
Demi Lovato – “Heart Attack”
Girls’ Generation - “I Got A Boy”
Justin Bieber (feat. Nicki Minaj) – “Beauty And A Beat”
Lady Gaga - “Applause”
Macklemore & Ryan Lewis (feat. Mary Lambert) – “Same Love”
Miley Cyrus – “We Can’t Stop”
One Direction - “Best Song Ever”
PSY – “Gentleman”
Selena Gomez - “Come & Get It”
Artist of the Year: Focused on acts YouTube fans have made stars, nominees represent the most watched, shared, liked, and subscribed to artists.
Epic Rap Battles
Macklemore & Ryan Lewis
Response of the Year: Best fan remix, parody or response video, these nominees represent the top “unofficial” fan videos on YouTube based on views, shares and other social activity.
Boyce Avenue (feat. Fifth Harmony) - “Mirrors
Jayesslee - “Gangnam Style”
Lindsey Stirling and Pentatonix - “Radioactive”
ThePianoGuys - “Titanium / Pavane”
Walk Off the Earth (feat. KRNFX) – “I Knew You Were Trouble”
YouTube Phenomenon: Nominees are based on the phenomena that generated the most fan videos.
I Knew You Were Trouble
YouTube Breakthrough: Focusing on breakout new acts, nominees represent the artists who experienced the biggest growth in views and subscribers.
Macklemore & Ryan Lewis
Innovation of the Year: Most creative and innovative music videos on YouTube.
Anamanaguchi - “ENDLESS FANTASY”
Atoms For Peace - “Ingenue”
Bat For Lashes - “Lilies”
DeStorm - “See Me Standing”
Toro Y Moi – “Say That”