U.S. online magazine Pitchfork has announced plans for a new digital magazine, entitled Pitchfork Weekly.

The magazine will launch in early 2014 and, as its title suggests, will round up the week’s best articles and videos. The format will likely be familiar if you remember the supposedly good old days of leafing through a copy of the NME or Jockey Slut while riding the bus to school, and the site’s regular articles will be rejigged to mirror the experience, “drawing inspiration from the design of a print publication.” The app will contain enhanced graphics, design and intends to highlight Pitchfork’s long-form features and cover stories.

Pitchfork has been experimenting with the magazine format for some time now, but it remains to be seen whether its readers will react warmly to the new delivery method. It’s important to remember that Pitchfork has never had an in-print counterpart, so nostalgia for a more ‘magazine-like’ version is a strange concept. Still, they’re pitching the effort as an attempt to help shine a spotlight on its “great writing” by allowing its readers to “slow down.” Whether today’s web savvy content consumers actually want to is another matter altogether. [via The Guardian]



Share Tweet