Amsterdam night club Trouw to close in 2015, announces no photography rule for last year

Amsterdam nightclub Trouw is set to close in 2015.

Opening in 2009, Trouw swiftly become one of the city’s most celebrated clubs. Trouw has always been billed as a temporary venue, and as Resident Advisor points out, the club has now announced its closure on its website. Here’s the statement in full:

From the first of January we’ll be entering the last year of Trouw. We’re incredibly excited to take the last year to an absolute climax. It also means that a couple of things will change for us in the last year.

From the first of January we’ll be stopping with online presale for our regular club nights and club photography all together. The reason for this decision is because we want to protect the freedom Trouw provides and in a sense give this freedom back to our visitors. Currently, we’re witnessing that a lot of popular events sell out completely in presale, which automatically excludes a lot of people. But possibly of even greater importance: the excitement surrounding the nights, the spontaneity and the freedom are being jeopardized. In the last year we want to make sure that we don’t become part of this hype. We want people to come to Trouw for the artists, the music and the freedom. Trouw is where the magic happens, and we want everyone to be completely ‘in the moment’.

No cameras

We go the club to lose ourselves in the music, to escape our daily activities and to together form a temporary family for one night in the club. Therefore, we hope that everyone will disregard their phone/camera more frequently and enjoy the moment to the fullest. We hope that when the cameras are gone, a feeling will emerge whereby everyone can do, act and wear whatever he/she pleases. What happens in Trouw, stays in Trouw.

Only door sale for regular club nights

We’ll be making exceptions for concerts and special club nights like Ontrouw, which means we WILL sell tickets in advance for these type of events. We’ll also be creating a system on our website where you can check the situation at the door during the night, which will be updated constantly. This will give you and us more flexibility during our weekenders. We used the system of no presale before during our Lost In A Moment weekender in May, which turned out to be very pleasant for us and our guests.

This policy will go into effect on January 1st 09:00 in the morning, simultaneously with the beginning of Dixon’s set. To clarify: this means there’ll be NO DOORSALE for Trouwens. Come party with us whenever you feel like it, our doors are always open.

This Summer, FACT TV released a Music Lover’s Guide to Amsterdam, hosted by hometown hero Tom Trago – we’ve embedded that below. Oh, and here’s Laurent Fintoni on why club photography sucks.



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