Google looks to improve their also-ran streaming service.
Google launched Google Play Music All Access, a streaming service that has not had the same market penetration or buzz as Spotify, Pandora or Beats Music. The New York Post reports that Google is in talks to acquire Songza, a 6-year-old, 5.5 million user-strong company that focuses on playlist curation.
“Google is offering them around $15 million,” says one source, “the question is does Songza take it?” A second source said that the figure was much higher, which makes sense, considering the billion dollar valuations in the streaming market. Last year, Songza raised $4.7 million from Amazon and Justin Bieber’s manager, Scooter Braun.
Songza suggests playlists are built with listener activities in mind (“relaxing at home,” “spending time with your kids”), a function similar to the one at the heart of Beats Music. As widely reported, Apple recently bought Beats Electronics for $3 billion.