If you’ve spent any time using CDJs, you’ve probably come across Pioneer before.

Their range of CD decks have become the industry standard (even overtaking the trusty Technics in most of Europe), and rightly so – their ease of use and functionality is pretty much unparalleled. Currently however, Pioneer is selling off its “non-core assets” to focus on its automotive electronics division.

The majority of its audio-visual division has already been farmed out to Baring Private Equity Asia and audio equipment maker Onkyo Corp, but its DJ equipment business – rumored to be worth up to $570 million – is still up for grabs.

According to Reuters, Pioneer Corp is currently finalizing a deal – brokered by Merrill Lynch – that will see the division head to a “global private equity firm.” What this means for the supply of CDJs (or the development of the technology) is unclear, but we’ll be adding to the story as more information emerges.



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