Bun B is getting scarily family-friendly in his middle age.

First there was that incredible colouring book, now the UGK rapper has popped up in a toothpaste commercial.

“I’m probably not the normal person you would see in a toothpaste ad,” he point out, before describing his own smile as “intoxicating” and giving the camera a little wink. The ad about “ordinary people” also features a chef and an editor from comics publisher Marvel.

Check it out below.