The Beeb are pushing their beloved Radio 1 into the visual realm next week with help from iPlayer.

BBC Radio 1 will have its own video channel which is set to feature music videos, documentaries, live performances and anything else you can imagine coming from the minds of the current Radio 1 DJ crew.

The new channel is targeted squarely at young people who already consume their media from multiple sources – socially, virally and via YouTube of course – which the Beeb reckon is a large chunk of Radio 1 listeners. This service will consolidate material in one place and attempt to harness the radio station’s massive fanbase and funnel it into this new venture.

The channel is set to be launched on November 10.



Share Tweet