Claire Boucher is the new face of POP, a sustainable fragrance.

Grimes’ first ad for fashion designer Stella McCartney’s new perfume, POP, has been released. The news of the collaboration came last month when McCartney (the daughter of Paul and Linda) announced the new fragrance, which emphasizes sustainability.

Grimes has been a vocal supporter of animal rights and environmental issues and discusses her interest in sustainability in fashion in the ad. Last year, she auctioned off artwork to raise money for National Observer a publication that reports on energy policies and environmental issues.

Grimes recently released her long-awaited new album Art Angels which landed very high on our favorite albums of 2015.

Watch the POP ad below.



Share Tweet