Store design will be “consistent with the black and white theme on Reasonable Doubt.”

The 20th anniversary of Jay Z’s debut album Reasonable Doubt will be celebrated with a pop-up shop in LA.

The pop-up has been created by Kareem “Biggs” Burke, who co-founded Roc-A-Fella Records with Jay Z, and will be the first place to stock the exclusive Reasonable Doubt 20 Year Collection of merchandise, which includes t-shirts, cassettes, and more.

Burke told Billboard that the shop is being designed to be “consistent with the black and white theme on Reasonable Doubt.” Launching this Saturday (June 25) and staying opening throughout July, it will be located at LA store APT. 4B and modelled on the rapper’s Brooklyn apartment he lived in during the ’90s.

Reasonable Doubt was released on June 25 1996 via Roc-A-Fella Records and Priority Records and featured the singles ‘Dead Presidents’, ‘Can’t Knock The Hustle’ and ‘Ain’t No N***a’, along with the track ‘Politics As Usual’ – listen to that below.

Hear a collection of Jay Z’s pre-Reasonable Doubt demos.



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