Frank Ocean is part of Calvin Klein’s new campaign, alongside Young Thug and Henry Rollins. The file is hosted on a Calvin Klein sub-domain and can be accessed via the campaign’s homepage (using the network function in Chrome’s inspect tool).
The text in the file, which is similar to the ‘story’ texts currently live on the site for certain models, reads:
“Frank Ocean is one of the most artistic and enigmatic musicians working today. Though it has been more than four years since he released his debut studio album, Channel Orange, interest in Ocean hasn’t waned. Instead, it’s increased.
He is known for being a perfectionist, and a pursuant of creativity in all forms. He resists pressure and follows his own vision. He has published a magazine and worked on a novel while continuing to perfect his highly anticipated second album.
Ocean shuns interviews and social media, and prefers instead to speak through his work. He has said that when it comes to understanding music, the most important thing is to just press play.
Ocean is a powerful storyteller, using his own openness and honesty to create an emotionally intimate world in each of his songs. With his craft, his aim is not money, power, or fame, but to grow, progress, evolve and eventually be the absolute best.
So while he continues to work on that, we’ll continue to wait, as long as it takes, because when Frank Ocean does something, he does it right. The wait will be worth it.”
Ocean teased a magazine called Boys Don’t Cry in the past and told The Guardian four years ago he might “just write a novel next.”
At the beginning of July, Ocean posted an image of a library card with various dates on them culminating in July 2016 and the supposed title of the album, Boys Don’t Cry, beneath.