A creative clip from Coloring Book.

Before releasing the video for his Jay Electronica collaboration ‘How Great’, Chance the Rapper had some trepidation about how the clip would be received. “I don’t know if this is one of those videos everyone will love instantly,” he wrote.

Not only is it different from Chance’s other videos, it’s different from most music videos, period. It was shot entirely on an iPhone and is best viewed on a phone locked in landscape mode – seriously, if you watch it on a desktop app, you’ll be craning your neck the whole time. Check it out below (or, really, on your phone).

Read next: Chance The Rapper is on an ultralight beam on the gospel-influenced Coloring Book



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