It’s panties time.

Todd Terje is now selling underwear on his official online store. Announced yesterday (October 26) on the producer’s Instagram, the Y-fronts are designed by his long-time artist collaborator Bendik Kaltenborn and produced by underwear company Original Eskimo.

Each set comes with two pairs: green stripes and your choice of pink triangles or blue squiggles. Just in time for Christmas, right? Check out the designs below.





A photo posted by Todd Terje (@toddterje) on

The news comes in a prolific week for musicians starting side businesses, after it emerged OutKast’s Big Boi is now selling dog shampoo, perfect for keeping your pet so fresh and so clean.

Read next: The five ingredients that make Todd Terje’s It’s Album Time so tasty



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