It’s called Honey Fucking Dijon.

House DJ Honey Dijon and Japanese fashion label Comme des Garçons will launch a new brand this summer, reports WWD.

Dijon and Adrian Joffe, president of Comme des Garçons International and chief executive officer of Dover Street Market, confirmed that the brand will be called Honey Fucking Dijon. The first collection will consist of a small selection of DJ bags and T-shirts.

“As a trans woman of color I’d never imagined that this would be possible”, said Dijon in a Instagram post. “Thank you @adrianjoffe @commedesgarcons for allowing me to represent my culture, community, and love of house music.”

Honey Dijon is not the only DJ to dip their toes into the waters of fashion this year. Back in February South Korean techno DJ Peggy Gou launched her own fashion label, KIRIN.

Read next: Deep Inside – May 2019’s must-hear house and techno playlist



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